Sonic Sweetener

PROJECT:
Sonic Sweetener
YEAR:
2017
OUR SOLUTION:
ASIA, CLIENT WORKS

ー Sonic Sweetener
Advertising Agency: BEIJING DENTSU ADVERTISING CO., LTD.
Executive Creative Director: Kazuki Tsuburaku
Creative Director: Takamori Kadoi
Art Director: Atsushi Fujimaki (IMGSRC)
Copywriter: Takamori Kadoi / Si Tan
Planner: Takamori Kadoi

Sound Production: LADER PRODUCTION
Technical Advisor: Qian Wang (University of Oxford)

Product & Web: IMGSRC SHANGHAI
Product Designer: Yuki Zetsu, Kazuya Otsuka
Producer: Shinji Takahashi, Ryuta Ohara
Technologist: YAGUCHI ELECTRIC CORPORATION, DAI TAKAHASHI (IMGSRC)
Technical Advisor: Qian Wang (University of Oxford)

Film Producer / Director: Taiki Soma (DNA CHINA)
Cinematographer: SIE RUIMING
Gaffer: SUN YATAO
Executive Producer: Taiki Soma & Chow Xin Yi

Ad Age / Creativity (Global)
http://creativity-online.com/work/xin-cafe-sonic-sweetener/50956

Campaign Asia (Asia Pacific)
http://www.campaignasia.com/video/hold-the-sugar-a-chinese-cafe-brand-is-offering-audio-sweeteners/433757

Adgang (Japan)
http://adgang.jp/2017/01/137583.html

広告門(China)
http://creative.adquan.com/show/34831

L’AND (France)
http://www.ladn.eu/inspiration/le-gout-de-lexperience/sucrez-le-cafe-avec-de-la-musique/